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Market research from the comfort of your home! Four ways mobile ethnography can unlock in-depth insights
Did you know that mobile ethnography is an excellent way to observe respondents? Yep: mobile research is discreet, it’s fast, it’s flexible – and because you can offer a range of tasks to keep things interesting, it’s also easy to keep your participants motivated. What’s more, thanks to the technological
The combined GDP of Spanish-speaking countries totals over $6 trillion – making Latin America a key emerging region for growth that is essential for market research. However, LATAM is a highly dynamic region that presents both challenges and opportunities for market research. For starters, it consists of four geographical regions,
Our ability to access vast amounts of information through online platforms is changing consumer habits. As a result – and as indicated by user experience testing over the years – all industries and sectors have been affected; this digital breakthrough gives businesses many interesting opportunities because it actually creates greater
Your guide to successful qualitative market research recruitment and moderation. Moderation is an essential part of successful market research. Of course, to start things off you need to find the right participants for your initial qualitative market research recruitment. However, once you’ve found your respondents, it’s down to the moderator to bring
As new technologies continue to evolve by the minute, market research must adapt in order to keep up. In fact, if utilized correctly, the new digital era’s offerings – including Netflix, Instagram and Facebook – can help fieldwork market research in many ways. Many of those who use these platforms are unaware of all the data they’re actually giving to the digital world. Google search, social media, online shopping and interactions with other people’s posts are just a
My name is Martha Llobet and I am really excited to introduce our boutique agency for agencies and consultancies, Q2Q Global, for which I am partner and founder. You are getting this e-mail because we have met at some point in a professional capacity – perhaps we worked together, met